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EILEEN CARELOCK


US Citizen
authorized to work in Germany




Writing Portfolio

Colleague Recommendations

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2013 – Present

PROFESSIONAL EXPERIENCE

FREELANCER
Caffeinated Crow | Berlin, Germany

Recommendation

Specialities: writing, editing/proofreading, blogging/photoblogging, web/graphic design, photography, powerpoint presentations.


Content Development for Kangaroo Travel | Jun 2016-Present

  • Editorial and copy-polishing services for Kangaroo Travel website for transport/accommodation booking with secondary goal of promoting tourism in Croatia.
  • Ongoing media consultation: SEO, social media, marketing strategy, branding.

Editorial / Social Media Freelancer for Classictic | Mar 2015-Present

  • Social media content planning and programming via Twitter and Facebook.
  • Freelance writer for Overture blog focused on "the intersection of music and travel"; SEO writing.
  • Seasonal event input; editorial work (English); database cleanup; website QA testing; sense of humor.

Freelance Web Designer | Mar 2013-Present

  • Ongoing webdesign/maintenance: carelock.net, Caffeinated Crow.
  • Former web design clients: Tarantula on Stilts, ErgoLily.

Mar 2015 – Sep 2016

EDITOR & WRITER
Berlin Logs | Berlin, Germany

Recommendation

  • Managing editor and contributing writer for Berlin Logs, an online magazine focused on citizen journalism. Writing: essays on the topics of Berlin nightlife, culture, community, and social commentary. Occasional photography.
  • Primary and secondary editing. Editorial task delegation and follow-up. Back end: article formatting, publication. Reach analysis and post targetting. Social media strategy.
  • Planning/running monthly editorial meetings, writers' orientation meetings. Writer/editor relations and coordination via closed Facebook groups.
  • Writer recruitment, retention, and correspondence. Advocated individualized feedback and communication opportunities. Exit interview feedback. Morale. Anti-apathy campaign.

Jun 2011 – Dec 2015

SPECIAL PROJECTS
b2d Marketing | Seattle, WA, USA; Telecommute

Recommendation

Administrative Support:

  • Expanded scope of support role from simple order processing to include extensive back-end customer support, course confirmations, and membership/access setup and communications.
  • Consolidated all tasks into a streamlined process to ensure accuracy and consistency when handling customer orders, while also increasing department efficiency.
  • Facilitated communication between Sales, Marketing, Events, Accounting, and Membership departments. Ongoing advisory and investigatory role.

    • Database Auditing:

      • "Go-to" person for identifying process issues.
      • Audited sales and customer data for client sales billing. Identified and investigated recordkeeping issues in relation to process efficiency and ensuring record accuracy.
      • Headed an ambitious overhaul of our entire membership database to clean up record inaccuracies and to identify where processes broke down. I determined that 35% of our documentation was inaccurate--almost 1500 customer records.
      • Executed massive cleanup of CRM.

        • Design/Writing:

          • Identified and addressed critical sales team training issues. Helped create training materials including 150-page training manual, team assessments for product comprehension and sales knowledge: prior to training initiative team was at 29%, whereas team was at 84% post training.
          • Revamped training materials for clients by creating new, visually appealing presentation slides and more logical flow of information, yielding higher pass-rate for doctors attempting certification, as well as increasing overall customer satisfaction.
          • Created individual slides and presentations with the aim of promoting events, products, or membership recruiting at national seminars.
          • Examples: DiSC Personality Profiles and The Advanced and Difficult Airway for Dentists.

Apr 2013 – Jun 2013

MARKETING & PROJECT SUPPORT
NROOTS | San Francisco, CA, USA

New startup; worked directly with the company founder assisting with company website content, securing office space, drafting job ads and hiring correspondence, QA manual project support, and consulting on marketing strategy.



Additional Work Experience

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May 2002 – Dec 2002

INTERNSHIP

COMMUNICATIONS & MEDIA RELATIONS INTERN
L-3 Communications Integrated Systems | Greenville, TX, USA

Responsible for generating graphics and copy for website, InfoStations, and company publications; layout/proofreading on weekly newsletter for company fitness center.

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1999 – 2003

EDUCATION

BACHELOR'S DEGREE, JOURNALISM
Texas A&M University-Commerce | Commerce, TX, USA

  • Staff writer and columnist for weekly campus newspaper.
  • Music Minor: theory, composition, performance (bassoon!).
  • Mu Phi Epsilon, International Professional Music Fraternity.

LANGUAGES


English: native speaker
German: working proficiency (B2)

PROJECTS